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The Paddle Revolution: Why Pickleball Is Capturing Gen Z Asian Americans' Hearts
A sport built for connection, wellness, and community is redefining recreation for a generation seeking authenticity and belonging Pickleball is no longer a niche sport confined to retirement communities. In recent years, it has exploded into a cultural phenomenon, and one demographic is leading the charge: young Asian Americans. From bustling urban courts in San Francisco to suburban neighborhoods across the country, Gen Z Asian Americans are picking up paddles and embracing
Diego Lojero
Dec 12, 20254 min read


Exploring the Japanese Film Industry's Global Impact at J-Screen Event
At Candela La Brea, industry leaders and creatives gathered to witness—and participate in—the expanding cultural dialogue between Tokyo and Hollywood. Arrival at Candela La Brea for the Japanese Film Industry On a crisp November evening in Los Angeles, the red carpet unfurled outside Candela La Brea, a historic venue on La Brea Avenue where exposed brick, soaring ceilings, and theatrical lighting have turned the space into a sought-after backdrop for film premieres and indust
Diego Lojero
Dec 5, 20256 min read


Asian Americans Founders make an impact in Forbes 30 under 30
The release of the Forbes 30 Under 30 Class of 2026 on December 2 marked a pivotal moment in the tech and cultural landscape. While the headlines rightly focus on the staggering $3.8 billion in funding raised by this cohort and the overwhelming dominance of artificial intelligence, a closer look reveals a distinct and powerful narrative thread: the profound impact of Asian and Asian American innovators who are not just riding the wave of the future—they are architecting it.

88tumble
Dec 5, 20253 min read
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